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Remember when getting someone to click on your website was the ultimate victory? Well, plot twist: zero-click searches now dominate the search landscape with 58.5% of Google searches in the US ending without a click, reaching 65% globally in 2024 and projected to exceed 70% by 2025. Welcome to the age of Answer Engine Optimization … Read more

The digital marketing landscape is experiencing its most significant shift since the dawn of Google. As artificial intelligence reshapes how people search for information, businesses across the United States are scrambling to understand a new acronym that’s becoming as important as traditional SEO: LLM SEO. If you’ve noticed changes in your website traffic patterns or … Read more

Traditional SEO is no longer sufficient. As AI and large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity become the dominant sources of information discovery, LLM SEO has rapidly emerged as a crucial strategy.  This new approach ensures brands are not only visible in search results, but actively cited in AI-generated answers. In this … Read more