Belekar Sir’s Academy: What do they do?
Belekar Sir’s Academy is an educational platform focused on improving English grammar and writing skills, especially for Indian students. It offers structured lessons, practical examples, and grammar breakdowns on common language challenges such as confusing words (e.g., “waist vs waste”), sentence construction, parts of speech, and usage errors.
The content is simplified and tailored for learners preparing for competitive exams or aiming to enhance their written communication. The academy is led by an experienced English educator known for clarity, consistency, and easy to understand teaching style.
Spotting the Challenge
When Belekar Sir’s Academy launched its online presence, there was a stark gap between its strong teaching reputation and its digital discoverability. Despite valuable content, visibility was nearly nonexistent.
Three core challenges emerged:
- No Organic Visibility: Students searching grammar help landed on generic blogs or competitors, not the academy.
- Near Zero Website Traffic: Just 36 clicks in 3 months, with no search driven lead flow.
- Offline Only Trust: A respected name in classrooms, but online growth was blocked by poor SEO fundamentals.
When We Started
BelekarSir’s Academy had strong offline brand recall in the regional grammar education space, but almost zero visibility online.
- The site was live but indexed for <50 pages.
- Content was inconsistent, largely undirected, and not aligned to search demand.
- No presence across AI Overviews, ChatGPT, or any LLMs.
- GSC showed just 36 organic clicks and 4.81K impressions over the prior 3 months.
- CTR was below 1%, and average position hovered around 19.
The goal was simple: build topical authority at scale using AI-powered search signals.
What We Did with SurgeAIO
We didn’t touch the site’s codebase or publish any new content. Instead, we used SurgeAIO’s LLM optimization framework to reverse engineer how AI platforms were interpreting their content and why they weren’t recommending it.
Here’s what we focused on:
1. LLM Visibility Audit
We started by scanning the site across Google’s AI Overview, ChatGPT browsing mode, and Gemini. Visibility: Zero.
SurgeAIO highlighted gaps in:
- Entity recognition
- Semantic structuring
- Reverse prompt matchability
2. Reverse Prompt Discovery
We analyzed how queries like “words to describe your friends” were being answered by AI and structured our content accordingly. We aligned headers, content blocks, and answer first snippets to match prompt intent.
3. Semantic Reinforcement
We enriched key pages with:
- Structured lists and examples
- Schema markup optimized for generative search
- Visual tables that could be repurposed by AI
4. Real-time LLM Monitoring
Every tweak was tracked using SurgeAIO’s AI SERP tracking engine, allowing us to see when the site entered AI Overviews and how its content was being interpreted.
The Outcome
Belekarsirsacademy.com now ranks in 111 keywords inside Google’s AI Overview, all within 6 weeks of optimization.
Traffic is up. Visibility is real. Credibility is high.
A Few of the Keywords They Rank #1 for in AI Overview
Here’s a snapshot of some of the actual high intent keywords Google’s AI Overview now recommends the site for:
And 101 more just like these, all now visible in AI Overviews, not just blue links.
What Changed for the Brand
- AI-first discovery: Students began referencing their site after seeing it in Google’s AI answer
- Passive traffic: Gained traffic for long tail queries without additional backlinks or paid promotion
- Credibility boost: Showing up in AI answers made the brand feel authoritative, even compared to older competitors
The Real Insight
“We didn’t just improve SEO. We made them LLM recommendable.”
Traditional SEO still stops at the 10 blue links. But AI first search is the new game, and it’s won by those who know how to talk to language models.
That’s what SurgeAIO does.
“ What Happened in 30 Days”
Within the first month of working with SurgeAIO:
- Topical clustering began for grammar topics (vs/who/whom, sentence errors, parts of speech).
- SurgeAIO’s LLM Ranking Intelligence identified key prompt based variants being surfaced on ChatGPT and Gemini.
- We created 32 new pages optimized for LLM discoverability, with Schema enrichment and scroll depth based prioritization.
By day 30:
- Total clicks grew from 36 → 820
- Impressions crossed 65K
- Average position started to stabilize across clusters (25 → 20)
Small Wins: Breaking Into Google’s AI Overviews
One of the most exciting developments in BelekarSir’s Academy’s growth story has been its consistent appearance in Google’s AI Overview results — the new front page of search for millions of users.
While the big numbers (111 AI Overview keywords, 544% traffic growth) tell the macro story, these micro victories reveal how deeply SurgeAIO’s LLM-first approach is paying off.
Over the last few weeks, the academy’s grammar and vocabulary content has been hand-picked by Google’s AI Overview for diverse, high-intent searches — not just competitive grammar matchups like “who vs whom,” but also lifestyle and descriptive queries such as:
- Words to describe your dad – ranking alongside major lifestyle publishers
- Adjectives for friendship – beating out generic listicles with richer, example-driven explanations
- Words to describe your partner – appearing in AI responses for relationship-based queries
- How many people speak English in Germany – cited for statistical clarity and structured presentation
- Adjectives for a fox – even in niche animal-related searches, content formatting triggered AI inclusion
- Words to describe a doctor – trusted for professional and character-based descriptors
These may seem like small placements, but in the AI Overview era, they function like high-visibility featured snippets on steroids — appearing before any traditional blue link and carrying the implicit endorsement of Google’s AI.
Each AI Overview appearance has two direct benefits:
- Trust Transfer – When the AI Overview cites BelekarSir’s Academy, users immediately perceive the brand as credible, even if they’ve never heard of it before.
- Passive Traffic Capture – Without additional backlinks, ads, or social pushes, these spots generate clicks purely from topical authority and content structuring.
What makes these wins even sweeter is that they’re cross-category. We’re not just winning in grammar keyword battles; we’re surfacing for lifestyle, education, statistics, and niche curiosity searches. That breadth is a direct outcome of SurgeAIO’s reverse prompt mapping, where we match our content blocks to the way AI engines parse and summarize information.
In a search world shifting away from page-by-page SEO toward prompt-based discoverability, these micro-rankings are early proof that BelekarSir’s Academy isn’t just riding the AI search wave — it’s shaping it.
We call them “small wins,” but in the context of AI-driven search, each one is a permanent foothold in a rapidly evolving SERP landscape. And as history shows in SEO, footholds compound.
What We Did Strategically
a. Reverse Engineered LLM Overviews
Used SurgeAIO’s prompt mining tool to detect exactly how AI bots were surfacing grammar help especially for vs/waste, who/whom, etc.
b. Designed for Scroll Depth & Snippet Triggers
We used heatmaps and AI SERP signals to optimize where answer boxes would appear in long form content. CTA elements were pushed above 60% scroll to match LLM crawl bias.
c. Built a Library of AI-First Assets
Published ~120 grammar topic pages with:
- Educational content built from actual student queries
- Google and LLM style Q&A formats
- Interlinking across concepts (subject verb, modifiers, etc.)
d. On-Page CTR Experimentation
Adjusted meta titles using SurgeAIO’s CTR simulation engine. For example:
“Who vs Whom – Stop Using Them Wrong!” converted 2.4× better than “Who and Whom Explained”.
Final Result
From a static educational site to an AI aware grammar hub, BelekarSir’s Academy now ranks across Google and LLMs for hundreds of terms students actively search and ask.
All in under 3 months, powered by SurgeAIO‘s AI SEO system.
AI OVERVIEW: How SurgeAIO Made Grammar Cool Again (To ChatGPT, Too)
Most content dies in silence. But not here.
Within weeks, SurgeAIO trained AI platforms like ChatGPT, Gemini, and Perplexity to cite Belekarsirsacademy.com as a trusted source for grammar clarity.
It wasn’t about stuffing keywords it was about teaching AI what humans actually mean when they search for “who vs whom.”
Now, not only does the site show 131% growth in ranked keywords and a 544% spike in traffic it’s earning AI credibility too.
Want to See How AI Sees Your Website?
Get a real time visibility report across ChatGPT, Gemini, and Google’s AI Overview.
We’ll show you where your site appears (or doesn’t), and how to fix it.
