Three months ago, I sat in a boardroom watching a CMO get fired. The company had just spent $2.3 million on an AI-powered marketing platform that promised “revolutionary results.” The platform worked flawlessly—it generated personalized content, optimized ad campaigns, and even predicted customer behavior with 94% accuracy. So why was the CMO packing up their … Read more
The marketing world is buzzing with a question that’s keeping SEO professionals up at night: Is AI-generated content actually hurting your search rankings? If you’ve been following the latest developments in content marketing, you’ve probably noticed the explosion of AI writing tools. From ChatGPT to specialized content generators, artificial intelligence has fundamentally changed how we … Read more
The digital landscape has undergone a seismic shift. Traditional search engines, while still dominant, now share the stage with AI-powered platforms that generate direct answers rather than simple link lists. ChatGPT, Perplexity, Claude, and Google’s AI Overviews have fundamentally changed how people discover and interact with brands online. This transformation has created an entirely new … Read more
Remember when getting to the top of Google’s first page was the holy grail of SEO? Those days feel almost quaint now. Today, there’s a new sheriff in town: AI Overviews. And if you’re not optimizing for them, you’re essentially invisible to a growing chunk of search traffic. Here’s the thing that’ll make your head … Read more
Last week, I watched a $50 million startup completely botch their AI implementation. They had the best tools, the smartest team, and unlimited resources. But six months later? Their AI was practically invisible to both search engines and customers. The problem wasn’t their technology, it was their visibility strategy. If you’re reading this, chances are … Read more
Stop what you’re doing. If you’re still doing SEO the old way, you’re already behind. Picture this: You wake up tomorrow and half your organic traffic has vanished overnight. Not because Google penalized you, but because AI answered your visitors’ questions before they even clicked your link. Sounds like science fiction? It’s happening right now, … Read more
I’ve been helping B2B companies track their brand visibility for over four years now. And let me tell you something that might surprise you. Most brands are flying blind when it comes to AI platform visibility. They’re still stuck measuring success with traditional SEO metrics while their customers are getting recommendations from ChatGPT, Claude, and … Read more
Search is evolving rapidly. AI-powered platforms like ChatGPT, Perplexity, and Google’s AI Overviews are changing how users discover content. Traditional SEO isn’t dead, but it needs adaptation. What Is AI Visibility SEO? AI visibility SEO optimizes content to appear in AI-generated responses across search platforms. This includes Google AI Overviews, ChatGPT Search, Perplexity, and other … Read more
Picture this: You wake up, grab your coffee, and ask your AI assistant about the best marketing tools for small businesses. Within seconds, your brand appears at the top of the response—not just from Google, but across ChatGPT, Perplexity, Claude, and every other AI platform your customers use throughout their day. This isn’t a fantasy. … Read more
Why ChatGPT Product Ranking Matters NOW The search landscape has fundamentally shifted. ChatGPT’s search shopping features are here, and traditional SEO rules no longer apply. When users ask ChatGPT to recommend products, compare options, or find solutions, your brand either appears in those conversations—or it doesn’t exist. The stakes are higher than ever: But here’s … Read more
